I did not learn leadership in a book. I learned it on the floor.

I started as an agent, with a headset and a scorecard I did not fully understand. That is where I learned the pressure of a metric, a queue and a shift that does not wait.

Then I became a Trainer and found what I care about most: seeing someone understand something that used to be hard. I helped build learning experiences and a Sales Academy.

Then came the move to Team Lead. It taught me the hardest lesson: leading people is not the same as being good at your job. I learned to give feedback, hold hard conversations and stop solving everything alone.

Operations came next: multiple lines of business, teams in different countries, leaders reporting to me and clients expecting results. Every promotion taught me to hold people, process, metrics and business together.

I created Lidera con Fi to turn that journey into practical tools and support for people taking their first step into leadership.